When a genre has evolved into a different sound from the original genre it was derived from, the music community would add “post” behind the genre. The usage of ʻpostʼ in music is usually an evolution to the original genre, since pop music is basically popular music, there is no original pop music to react to as it is always changing to the publicʼs taste. The rationale of naming the label Post Pop is that music from Post Pop Records are always ahead of the curve and it is pop music that is cutting edge.

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Design

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Logo

 

For the logo, I wanted to exude the feeling of joy and excitement because for me that is the purpose of pop music. Itʼs the music that are being played at clubs where people go there to have fun. But at the same time I wanted an odd ball aesthetic to it to show that post pop is free and expressive.

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Business Card

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For the business card, the front cover will feature the label's logo as I feel like the logo is enough to represent the company as a first impression. 

 

As for the back design, I wanted to show some movement in the design, like how music moves people. The use of pastel blue and pink was to show some comfort in the design.

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As for the slogan “hey, itʼs post pop” I imagine it being something someone says when they instantly recognise something. Which is what I want post pop to be, it is unique and it is their own identity that people will not be mistaken for anything else.

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Corporate Letterhead

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Merchandise Mockups

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